How to Create a Proposal That Wins Jobs
Every client wants to know why they should pick you for their project over any other freelancer that applies. A single project can attract 5 to 50+ proposals from freelancers. If you want to stand out among the crowd, a well-crafted proposal may be just what you need.
Clients want to know without a shred of doubt that you can complete not just any similar project, but their specific one.
Most “web design” or “article writing” projects might appear similar to us as freelancers—but from the client’s perspective, their project is unique!
Through years of carefully reviewing and analyzing tens of thousands of Upwork proposals (not to mention writing a few thousand myself), I’ve discovered three key questions virtually all clients want to be answered in your proposals.
Upwork proposal is a skill in itself, and just like any other skill, practicing can improve your techniques. When it comes to writing a good proposal, the structure is one of the most important things to consider. While each proposal should be unique to the freelancer and job description.
Tip for Upwork success
As Quoted " look at the feedback on the client’s Upwork profile when applying; other freelancers will call them by their first name in the feedback. This lets me start my application with their name. By doing this, I leave the client wondering how I know their name, which draws them to my profile to see if they know me. It also shows that I am very interested in the job and collaborating with them; I paid attention to their job description and looked even further. Finally, it makes the application more personal."
Andreea-Lucia Mihalache, Upwork Top Rated Freelance Writer
